Well, which is it? I hear the question come up frequently in the marketplace: do you do training or consulting? My reply: Why does it have to be one OR the other?

Here is the difference as we see it:

• When a client wants to learn the principles of doing something so that they can do it themselves, they should seek out the right training.
• When they want to do it now, in real time, they should hire the right consultant.

Training provides the tools & techniques to perform a task better later.

Consulting provides the tools & techniques to make it better NOW.

That being said, why do the best consulting firms provide both training and consulting? Because in preparing training materials, presentations, exercises & case studies we can research the latest global best practices to update everything for the benefit of the marketplace. Facilitating the training with clients allows us to tweak the material to make sure it has the greatest applicability.

Once updated material has been presented in the training marketplace it is ready to be adapted, applied & tested in the client marketplace. The question to keep in mind is: do the newest theories actually improve the outcomes when applied in the in the work space? When they do, we know it immediately. Same is true when they don’t. Lessons learned; next steps.

By concentrating on both training (within our core competencies) AND consulting, each makes the other better.

Regularly updating training materials forces us to stay on top of evolving best practices. Presenting these to the marketplace allows us to receive feedback while demonstrating how to use the tools.

Applying the latest techniques to the real world (in consulting situations) tests these theories to make sure they are not fluff or flavor of the week while allowing for further refinement.

What is learned in consulting with clients everyday helps improve training case studies & examples so the training clients get the benefit of our real world applications.

Consulting makes for better training & training makes for better consulting.

Contact Build It Backwards(SM) today and let our consulting services give your organization the foundation to succeed well into the future.

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