Well, here’s why!

What is/are missing are the second “O” & “T”. In other words, we are not assessing our internal opportunities and using the results to improve our businesses. Think leveraging our employees’ creativity to solve on-going problems or improving existing processes to optimize our productivity. And there are many more opportunities to be explored.

We are also overlooking internal threats to our success. When a long-time employee retires and we haven’t documented their little “tricks” to get things done, we lose “tribal knowledge”. If our corporate culture follows the NIH (Not Invented Here) approach to decision-making we severely limit our ability to take advantage of better ideas to move the firm closer to its goals.

So how can you take advantage of this expanded tool? Gather your Team together annually and perform a SWOOTT analysis. Make the exercise a launching point for reviewing your strategic plan. To make sure it is completely candid, engage a qualified consultant to facilitate the exercise. This will improve the probability that the Team will drill down a little deeper to uncover those “nuggets” that can make a difference between the average and the exceptional firm.

Contact Build It Backwards(SM) today and let our consulting services give your organization the foundation to succeed well into the future.

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